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Saudia Group New Brand Prioritizes Growth, Expansion and Localization Saudia Group, formerly known as Saudi Arabian Airlines Holding Corporation, has unveiled its new brand identity as part of a comprehensive transformation strategy which included the rebrand of Saudia - the national flag carrier of Saudi Arabia.
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by Adrian Nowakowski September 30, 2023 1 minute read DALLAS — Today, Saudia (SV), the national airline of the Kingdom of Saudi Arabia, unveiled a new brand and identity during an extravagant event in Jeddah. The announcement included updates to the airline's logo, aircraft design, cuisine, uniforms, and more.
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Saudia ( Arabic: السعودية as-Suʿūdiyyah ), formally known as Saudi Arabian Airlines ( Arabic: الخطوط الجوية العربية السعودية al-Ḫuṭūṭ al-Jawwiyyah al-ʿArabiyyah as-Suʿūdiyyah ), is the flag carrier of Saudi Arabia, based in Jeddah.
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Saudia renamed itself to Saudi Arabian Airlines and introduced a new identity, logo and livery on 16 July 1996. Like its predecessor, the new logo included two crossed scimitars and a date palm tree. A faint crescent moon was added. Google News Archive Search - New Sunday Times Saudia (second era) 2012-2023
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Saudia's new livery, logo, and brand colors To start, Saudia has unveiled a completely new brand color identity, comprised of green, blue, and sand, representing Saudia's aim to expand its fleet and destinations, and "emphasizing the Kingdom's authenticity and deep-rooted values" (hmmm…). Saudia has unveiled a new livery, which I think looks great.
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Saudia unveils new logo, brand identity at event in Jeddah 1 / 4 Saudi Arabian Airlines (Saudia) unveiled its new brand identity and livery during an event in Jeddah on Saturday. (Supplied).
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The Airlines' rebranding is part of a wider strategic digital transformation plan; this is part of the major Saudi Arabia's vision of attracting 330 million annual visitors to the country by 2030. The rebranding plan focused on 3 things. The new livery, logo, and brand colors. The employee uniforms. The digital transformation.
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19°C 4.91 km/h 39 % Travel Saudia is celebrating the new year with a fresh sale. (Credit: X @SaudiAirlinesEn) Saudia has a new logo - and there's a sale to celebrate Fresh plane designs, new identity and discounts to snap up by Manal Al Motairi October 1, 2023
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While the logo is a blast from the past, the rebranding "marks the beginning of a new era" for the airline. According to Saudia, the new identity reflects its commitment to modernisation and includes colours that hold deep symbolism in the Saudi identity. It features three distinct colours: green, blue, and sand. Original audio. saudi_airlines.
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1971 - 1981 In '71, after the name change to Saudia and the employees' branded clothing development, the company received its first logo. As a special symbol, they used the common emblem of Saudi Arabia: a palm tree with two crossed sabers under it. The picture was placed over the schematic silhouette of a flying plane.
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This new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline's support for the Kingdom's Vision 2030 to bring the world to Saudi Arabia.
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